It’s a race to see which digital marketing firm can make your digital marketing strategy successful in 2018.
Digital marketing director at Credo Digital Marketing, Jeff Bostock, was speaking with ESPN about his firm’s strategy for the 2018 calendar year.
“We’ve been focusing on creating a digital marketing ecosystem for the past year and have been building a strong relationship with brands and partners in the industry,” he said.
“The industry needs to be more aggressive, we’re at the point now where we’re trying to find the right partners for the right project and to get the right message out.”
Bostock said he’d like to see more companies take advantage of the digital advertising market.
“I think that’s a really important thing.
When you have a huge number of brands and retailers and retailers are using the platforms, and you have the ability to target those campaigns, and they’re really, really good at it, that’s when it can really help drive adoption and drive revenue.
I think the industry is really in a good place right now,” he added.
“Amazon’s [Digital Advertising Alliance] is definitely a part of it, they’re using a lot of digital channels.
There’s a lot more to be done to build it and bring it into the mainstream and that’s what we’re focusing on.”
Bostocks team is working with the likes of Walmart, Apple, Google, Facebook, and others.
Bostocker said the key is building the right platform for the brand.
“Amazon is the leader in their field.
They’re a huge platform that’s been around for many years.
They have a platform where you can do a lot, a lot and they have the resources and tools to do it,” he explained.
“The challenge is building something that has all the right features for the consumer that can drive brand engagement and conversion.”
Digital marketing has been in a fast-changing market, with brands trying to get ahead of the curve.
The rise of ecommerce and digital advertising have made it easier for brands to reach consumers on a more regular basis, according to Bostocks digital marketing team.
He said he believes that’s something brands can’t do alone.
“Brand engagement and brand conversion is really critical.
That’s what the big brands are spending a lot on,” he continued.
BOSTOCK’S COMPUTER ANALYSIS “We’re in the digital era, so that means we’re in a very competitive space right now.
You’ve got to have the right tools for the job, and that means being a digital agency.”
He added: “We’re working with Amazon and we’re working on a lot with them.
It’s really a mix of brands that are all doing it, and we think we have a good base.”
It’s not a big enough group to go and try to do all the things that they want us to do.
They want us, but we need to be able to do the things they want, which is really, truly, the future.