The digital marketing industry is a giant, sprawling industry with a billion-dollar market.
But in 2017, it’s becoming more diverse, and the landscape is getting increasingly more nuanced.
We’re all going to hell.
As of January 1, 2018, digital marketing is becoming more inclusive, more connected, and more connected to the world, according to a new study by the University of Southern California and Google.
This means the people who make digital marketing a reality—and make it a profitable one—are increasingly diverse and diverse in gender, race, religion, and economic class.
The study found that digital marketers now represent a significant percentage of the US population.
And it’s not just that digital marketing has become more inclusive and connected, it has become increasingly diverse.
For example, over 50% of digital marketers are female, and women are now making up over 80% of the digital marketer workforce.
Women make up about 90% of new digital marketers, and are growing at an impressive rate.
The majority of women who start out in digital marketing work for a digital marketing agency, and they are overwhelmingly female.
In 2018, women represented 38% of all digital marketers, and by 2022, they were expected to be a majority of digital marketrs.
“Digital marketing is now much more diverse than it was in 2015,” says Lisa Korte, vice president of marketing at The Digital Marketing Group, which has been leading the digital industry’s diversity initiative.
“It is now becoming more interactive, more personal, and it’s more accessible to people from different backgrounds and different experiences.”
Kortes believes this shift is the result of three factors: 1) the adoption of mobile, 2) increased awareness of social media, and 3) the growing popularity of digital platforms like Instagram, Twitter, and Facebook.
Korte says that when digital marketers started to reach out to women in the digital marketplace, they found that they were being ignored, mistreated, and sometimes threatened.
“There was a lot of resentment towards the female digital market workers,” Kortse says.
“I think that was probably the first sign that women wanted to work with digital marketing in a more supportive and collaborative environment.”
Women are more likely to be fired for being female.
When Kort “bumped” a female recruiter on Facebook and the recruiter responded by saying she was not going to do that, Kort says the woman was fired.
And Kort believes that this may have played a role in the hiring of a female digital marketing manager.
“We’ve also seen that women tend to be more aggressive, which was also a trend that we saw with female HR in the early days of the industry,” Konte says.
According to Kort, women are also more likely than men to be demoted.
“Women were demoted because they didn’t perform as well, and we saw that in 2018,” Kourte says, noting that some women were demoting to make way for women in senior roles.
“So if we’re talking about women demoting because they are not performing as well as men, that’s a very big problem.”
Women in the workplace also face more discrimination in terms of pay, promotion, and even promotions.
According to a 2017 study from the Pew Research Center, women earn 78 cents to every dollar earned by a man in the same category.
Women also make up only 27% of those who work in digital advertising.
“If you are not a woman, you are viewed as less important and less capable, and that’s definitely a negative impact,” Koll says.
Konte notes that a number of companies are looking to improve the way they promote their digital efforts, and Kort is one of them.
“Digital is going to be the way of the future,” Konde says in the video.
“As a digital agency, we’re going to see that digital is a really great platform for us to make a lot more money, which is a huge opportunity. “