I have been working with a team of digital marketers to develop an affordable digital marketing strategy for renters.
In the last year, I have seen several tenants in my office start their own digital marketing businesses and make an impact on the lives of their tenants.
These new businesses provide value to their tenants, while helping them create a sustainable business that allows them to keep their rental property on the market.
Renters also benefit from the opportunity to get new and improved content that reflects their needs.
This article provides a comprehensive, step-by-step guide for renters and businesses to develop their own Digital Marketing Strategy that can meet the unique needs of their renters.1.
Establish a Digital Marketing Plan2.
Create Your Business and Get StartedCreating a digital marketing plan for a rental property can be challenging.
There are many reasons why a rental landlord might not have the resources to get a digital campaign started.
For one, many renters are not familiar with the intricacies of digital marketing.
They may not have a great understanding of how to create a campaign that fits with their rental lease.
Some landlords may not understand how to market their digital services in a way that is easy for renters to understand.
Rentals may not be ready to build their own content to reach their potential renters.
To help renters understand the nuances of digital content creation, I’ve created a Digital Media Production Strategy that will help them understand the different types of content and help them identify content that is most effective for their needs and goals.3.
Identify Your Key Users, Key Audience Groups and Key AudiencesYour digital marketing campaign needs to be designed to target the people that will engage with your digital marketing campaigns.
To do this, you need to have a number of key users and key audience groups.
Your key audience is your potential renters who will be most receptive to your digital campaign.
Key audience groups include renters who: • are looking for information about the rental property, • are seeking information about other rental properties, • have specific needs for information or are interested in hearing more about your rental property • are renters who are not already renters and may be looking to make a change in their rental lifestyle.
The key user group for this strategy is the tenant who will get the most value from your digital content.
For this purpose, I’m using the term “rental audience” because renters may also be interested in the properties of other tenants.4.
Identifying Your Key Auditors and Audience You may be able to identify your key audience members and key audit team members from the names they use on their properties.
This will help you understand which key users will be receptive to the content you are pitching to them.
This information will help inform your digital strategy and help you determine how to present it to your tenants.5.
Identification of Key Audites and Auditors for Your Digital CampaignYour digital campaign needs some content that you can use for advertising.
To make sure your digital ad is successful, you should focus on a few key audiences and key audiences groups that will have an impact.
These are: • renters • prospective renters • current tenants • current renters and potential renters (rental agency) • current and prospective renters (business owners) • tenants and potential tenants (business owner)For these groups, you can focus on ads targeting these key audience audiences.
To create an effective digital marketing marketing campaign, you will need to identify these key audiences, which are the following: • tenants • prospective tenants (rentals agency)• current and potential renters (business) • prospective renters and potential tenant (business ownership)You will also need to create targeted digital content that will be targeted at each audience.
For example, you may want to create an ad targeting current renters who have been on the rental site for less than a year and who are looking to get their lease extended.
You could create an online ad targeting prospective renters who want to move in to a rental unit.
You may also want to target a digital ad targeting potential tenants who are interested to move into their rental unit and would like to receive their lease extension.6.
Identified Audience Types and Audiences for Your AdCampaigns for tenants should include information on current and future tenants.
For prospective tenants, you could include information about current and upcoming tenants to help determine which of the current and incoming tenants are most likely to use your digital services.
For current renters, you might want to include information that is relevant to their current rental situation.
For future renters, for example, tenants who want a new service that they have not had in the past may want a digital product to help them learn more about their new rental property.
You will want to know the demographic characteristics of each group.
For instance, tenants of a business owners’ property should know how many current tenants