RTE is on a roll with its digital marketing tips.
The network’s digital media strategy is on track for a huge leap in the next three years, and its new Digital Strategy 2016 has put in place a blueprint for the future.
Its new Digital Marketing Summit will be held at the beginning of June in Dublin and will feature a range of key digital marketing topics.
The event aims to bring together digital media experts and the industry at large, with the aim of providing an overview of the industry and offering guidance on how to market your business online.
One of the main things to consider when planning your digital marketing strategy is what type of audience you want to reach, says RTE Digital Marketing Director Andrew Tynes.
“You need to make sure that you have a specific audience to reach.
What’s your target audience?
What are they interested in?
What is their need?
And then you need to figure out how you’re going to make them spend money.”
Here are some of the topics you can expect to see on the agenda at the Digital Strategy Summit: How do you build a loyal audience?
Are you a company with a loyal customer base?
Is your target market niche-specific?
Do you want a targeted audience that’s not just an online shopping customer?
What’s a typical day of your digital business?
Are people really spending money on your business?
What do you do to create a good user experience?
What does it mean to have a good online presence?
What should you focus on to increase conversions?
What advice would you give to a budding digital business owner?
Is there a way to build a social media presence in your business without spending money?
What kind of marketing content do you need?
What type of social media are you targeting?
What other marketing channels are you considering?
How does digital marketing differ from traditional marketing?
Are there different ways of doing digital marketing differently?
Where can I find more information about the Digital Marketing Strategy 2016?
For more details, check out the Digital Management Summit’s website.
RTE’s Digital Strategy conference is taking place from 26-28 June in the City of Dublin.
More: Digital marketing tips for digital businesses