When you want to hire the right digital marketing person, it helps to know their industry and their work history, according to the NHL.
The league is putting out a video outlining the steps to take when you’re interviewing a candidate for a position in its digital marketing workforce.1.
Ask them about digital marketing.
The NHL is making a point of showing that it is not only looking to hire people who understand the digital industry, but also people who have a long history of digital marketing experience.
“Digital marketing is not just a new field for us.
It’s an important part of the NHL, and we are making a concerted effort to attract the right talent,” NHL Deputy Chief Marketing Officer John Ziegler said.2.
Learn about the digital marketing field.
In an interview with The Verge, Zieglen said the league has a focus on building a digital talent pipeline.
He said there are four key elements that a company needs to consider when hiring a digital marketer: Experience, passion, experience, and passion.
The NHL will be showing off the process on its website starting this week.3.
Know what digital marketing is.
The league is using the example of an existing business to illustrate what it takes to build a digital team.
The video includes a step-by-step example of how a digital campaign can be structured and managed.
“It’s a lot of hard work to understand the nuances of how to structure an ad campaign and how to manage your team in digital, and so you need to be able to talk about it and understand how to do it,” Ziegle said.4.
Know your employees.
Zieglen says the goal of hiring a talent is to keep them focused and motivated.
“When you want a digital hire, you want them to be focused, they want to get it done, and they want it done quickly,” Zligen said.