Digital marketing isn’t a new business.
It’s a necessity for digital businesses, from personal blogs to social media marketing to digital-based digital marketing.
But there’s been a shift in how digital is viewed, and in the way we view the world around us.
That’s why it’s a great time to be an industry leader in digital marketing and how to grow your business in the digital age.
Here are some of the key takeaways from this year’s Digital Marketing Trends report:1.
Marketing the Digital FutureThe digital economy has changed.
A new generation of digital marketers, who are not just marketers, are also digital investors.
For them, the digital era is about embracing digital.
“The digital world is really changing how we think about marketing,” says Andrew Levenson, VP of digital at Datalink, a cloud-based marketplace that enables advertisers to reach potential consumers on any device.
“People are starting to use technology to do what they need.”
Levenson sees an even bigger opportunity in the future, when technology and the Internet of Things (IoT) are making it possible for people to be part of an entire ecosystem of people, from brands and retailers to small businesses.
“There’s a growing opportunity to connect with consumers and create value for them and grow their businesses in a very dynamic way,” Levensons partner, David B. Sill, tells The Verge.
Levenons own business, Bespoke Health, launched in 2019.
He says the next wave of business growth will be fueled by this shift in consumer behavior.
“Our customers are increasingly looking for personalized experiences,” he says.
“And we’re finding that they’re using more social media, and we’re seeing a lot of interest in how to use social media in our businesses.”
Leavenson says the shift is a natural one, as consumers increasingly seek a more personal, and more connected, digital experience.
But it’s also a time for marketers to start to pay attention to the opportunities ahead.
“We’re in a digital world where you can get a ton of value from any device,” he explains.
“You can build a whole ecosystem of digital platforms and apps that can help people get the digital goods and services they want.”2.
Social media has a bigger impact on the future of digital advertisingThe digital revolution is transforming how we interact with our products, and marketers are realizing that social media platforms are changing the way that consumers engage with their brands.
“Social media is now so pervasive in the world that there are so many ways you can do it that people are using it to engage with brands and advertisers and to communicate directly with them,” says Alexi E. Miller, CEO of marketing firm Brandwatch.
Miller says this means that digital advertising, which traditionally has focused on direct marketing and targeted advertising, is evolving into a wider swath of marketing.
“In this day and age, digital is not about just advertising, it’s about communication,” she says.
Social platforms such as Twitter, Facebook, and LinkedIn are allowing brands and brands to connect directly with their followers.
“This means brands have a much more direct and immediate way to engage their audience,” Miller says.
Miller also points out that digital has made it easier for marketers and brands alike to connect and collaborate with each other.
“Digital is the new place for all of us to work together,” she explains.
The shift also means that marketing companies can focus more on the digital and digital-first strategy.
“It’s really about getting the digital experience right and getting the marketing experience right,” Miller explains.
In this regard, Miller says there’s more value in focusing on social media and digital media in the same marketing space.
“For many marketers, it would be hard to do their job if they were just looking at social media alone,” she adds.
“I’m sure it would make a lot more sense for them to work with their team to build a digital marketing strategy.”3.
Social sharing is an important new force for digital marketingThis year’s digital trends report highlights a growing trend of digital sharing.
People are increasingly using digital platforms like Twitter and Instagram to share and share more, and for good reason.
“If you’re going to get into the digital space, you need to be open with your audience,” says David Sill.
“Just as you want to reach people that have the right experience, you want them to share their experience.”
But while digital sharing is now becoming a bigger part of the digital world, the sharing that happens on social platforms is still in its infancy.
“Instagram and Twitter are the best tools for reaching out to your audience, but they’re still not quite there yet,” Miller tells The Huffington Post.
The reason for this is that social platforms are still not able to deliver high-quality content.
“That’s one of the reasons why brands are looking at how they can create