Google’s new digital marketing class, Digital Marketing Analytics, is set to arrive to Australia this month and is expected to have an impact on both the digital advertising and marketing worlds.
Digital marketing analytics is the science of using analytics to find, predict and improve customer behaviour and online behaviours, such as how people engage with online content and how to deliver content.
Digital marketers can use this to understand the user’s behaviour and how they will respond to a given online experience.
The key to success is using the right digital marketing strategies to reach and engage the most relevant audience.
Digital advertising analytics is different from other digital marketing techniques and can be applied in a variety of ways.
Digital marketers can use the tools to build an online presence to sell their products and services, analyse customer behaviour, understand customer preferences, and provide more targeted marketing campaigns.
Digital ad agencies can also use the analytics to understand what type of ad is performing well and develop more targeted advertising campaigns to target specific audiences.
Digital business owners can also create online profiles to better understand their audience and learn from their feedback.
Digital Marketing classes are set to be launched in Australia in March.
This marks the second time in the past two years that Google has launched its digital marketing courses, which have been developed by the Google Brand Group.
Digital Advertising Analytics (DAA) has been around since the mid-1990s, and was originally developed by The New York Times.
It’s an advanced marketing course that will introduce you to digital marketing fundamentals, business theory and business management.
In 2016, Google introduced DAA in Canada.
The course was designed to teach marketers how to develop, manage and monetise online content in the digital world.